So much more than a Sydney bookkeeper

By Steven Lewis

Don Doolan, business advisor
Don Doolan, business advisor

Don Doolan used to call himself a “mobile bookkeeper” in Sydney, but he was underselling himself. The copywriting on his new website changes that.

Don wanted a website with copywriting that told the real story of what he offers.

We met with Don for a two-hour workshop to talk about Don’s business, his customers and his competition.

We went away and looked in more detail at his competitors and other First Class Accounts franchisees.

It became clear that calling Don a “mobile bookkeeper” was a severe understatement.

What does Don do?

Don’s value proposition isn’t really that he will do the books for businesses around Sydney. What Don does that’s so valuable to his clients is that he gives them back time. Because Don can take care of all their accounting and back office functions, they’re suddenly free to get on with what they’re good at.

What Don does that’s so valuable to his clients is that he gives them back time. Because Don can take care of all their accounting and back office functions, they’re suddenly free to get on with what they’re good at.

Research

Working with Don, we found out he had bought, built and sold several businesses in Sydney and around NSW before getting into his current business.

You could drop Don in at the deep end of any business and he would emerge holding an award. When he bought a motel that needed a chef for its 100-seat restaurant, Don taught himself to cook. A year later, the restaurant won an award as Goulburn’s best place to eat.

dondoolan
dondoolan

Because he’s worked in all kinds of businesses doing everything from working the grill to, yes, doing the books, Don understands the struggles of his clients. He can give them advice that goes far beyond bookkeeping.

One of his most valuable services is acting as a sounding board for business owners who can’t take their problems home to their families or discuss them with their staff.

The result

We put all of that together into writing website copy and designing a website that had nothing to do with “mobile bookkeeping” (and very little to do with bookkeeping).

The result was a website and a “story” that set Don far apart from his competition. The imagery is friendly and makes Don seem like someone you could talk to, the words convey Don’s depth as a business advisor, and his credibility is supported by testimonials and stories.

Don has been able to use the results of working with Taleist far beyond just his new website. He’s taken the results of our work and adapted all his marketing, including those profiles on LinkedIn and other websites.

Now when a potential client finds Don online or meets him in person, the message is clear, and you’ll find it prominently on his website:

Be free to do what you’re good at. Let us take care of the rest.

We would say the same is true of working with us on your branding, copywriting and website.

CONTACT US ABOUT MAKING YOUR STORY STAND OUT

Please email writers@taleist.com.au or call 0413 829 909 to talk about how we can make your story stand out.

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