A marketing tip from the Mob


An old lady, a napkin and $5 was all it took to keep Joseph “Joe Bananas” Bonanno’s son Bill from falling into a very bad habit.

What did the napkin say and what could this mobster’s story teach you about marketing?


Not expecting the mob to have copywriting tips? As a website content writer charged with getting people's attention in a noisy world, I like to find examples in interesting places This video is part of a series of copywriting tips you can use to improve your website or other marketing collateral.

We also have lots of suggestions on the site for how to be a better copywriter. And you can see some examples of how we use them in website copy for clients.