When it comes to copywriting, it turns out you can't leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people's willingness to work with you or buy from you. Likeability is one Robert Cialdini's (Influence) six factors of persuasion, along with authority, social proof, scarcity, reciprocity and commitment.
Given that likeability is so persuasive, you should definitely be thinking about it in your copywriting on your website and elsewhere?
What about likeability and SEO?
Naturally, if you can get more people to your website then you've got a chance of getting more business. If you can improve your search ranking, you'll have a chance to do that. It makes incorporating likeability an SEO tactic as well as a conversion tactic.
Being likeable makes it more likely that people will share your content. Sharing your content creates backlinks--links from other sites (including sites like Facebook) to your site. More backlinks mean more direct traffic but also better SEO because search engines take every link as a vote of confidence in your web content.
Copywriting next steps
- If you're want to make your writing more persuasive, check out these copywriting tips.
- We've also got some website copywriting case studies.
- And of course, we'd be delighted to have one of our copywriters review your website.