How we found google’s top 5 accountants in each state
Removing personalisation: Google personalises search results based on what it knows about the person searching, including their past searches, past clicks and location. To remove the element of personalisation, we used one of our preferred SEO tools, SEMrush.
Finding the most-searched term: Then we looked for the search terms used by the most potential clients. We found, for instance, that “accountants Sydney” is searched 590 times a month compared to 320 searches for “accountant Sydney” and 110 searches for “Sydney accountant”.
It’s important to note that most people are likely even more specific in the searches, e.g. “accountants Rozelle” or “accountants Fitzroy”. We would, however, have had too small a pool of results for meaningful observations. The point of this exercise was to pick Google’s brains about what it thinks accounting clients look for in a website. The results can be applied whether you’re looking to optimise your site for a more local search (like “accountants + (suburb)”) than “accountants + (capital city)”.
THE RESULTS FOR THE TOP 5
These are the top five firms showing in each capital city. (The search results also bring up directories like the Yellow Pages, but they were not relevant for these purposes.)
Google’s results change minute by minute. These were the results at the time we searched.
BOTTOM OF THE TOP 100
We looked at the last five in the top 100 also. We have not listed them here because it’s not our aim to embarrass anyone. These firms have still made the top 100 results. There are thousands of firms that are ranked below them, but SEMrush only gives results for the top 100 because it would be pointless to go lower.
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