Your English teacher doesn't work here
Copywriting isn't about writing to impress an English teacher.
Copywriting is about persuading your clients into action.
It's about research and the psychology of persuasion.
Above all great copy keeps your reader interested,
Because nothing happens if no one reads.
(But spelling and grammar definitely count.)
At Taleist, Australian journalists write your copy and website content
No one knows better than a journalist how to:
- Research a story
- Grab a reader's attention
- Keep them interested while passing on information
- Get the reader to feel and act.
Meet the team
Steven Lewis, Director of Website Content Writing
Steven has a background in storytelling. He has been a journalist for 20 years, writing for publications as diverse as Esquire and the Financial Times. Soon after he began writing for newspapers, he was approached by multinationals looking for a new take on their copywriting.
Steven turned his journalism background into a PR consultancy, working with companies ranging in size from small all the way to Intel and Microsoft. His book on PR is taught as part of the University of Sydney’s Masters in Strategic PR. He has also lectured in journalism at the University of Technology, Sydney.
His background in writing web content goes back even further. He built his first website for a client in 1994, when there were fewer than 10,000 websites in the world. And he started blogging in 1996, long before anyone knew it would be called blogging.
Fleur Lewis, Director of Copywriting
Fleur has a background in financial services where her roles involved getting to understand businesses and their needs.
Her interest in marketing, specifically content, started at university where she studied economics and marketing, later joining the journalism program at the University of Technology, Sydney.
At Taleist Fleur combines her understanding of businesses with content marketing strategies and execution.
We'd love to help. Let us know how.
Our writers are in Australia (mostly in Sydney), and we have clients in Sydney, Adelaide, Perth, Brisbane, Melbourne and London. We work in person and by phone, but our clients especially love the convenience of video conferencing by Skype or Zoom.