Everything you need to succeed in social media



Seminars, workshops and hands-on training in using communications, especially digital marketing, including social media. Whether you’re a beginner, intermediate or advanced, we can run training suitable for you in communicating online, and using Facebook, Twitter, blogs and other social media.


Digital Strategy

Your business needs a return on its investment in social media, online marketing and digital communications. We create digital, social media and content strategies that take into account where you want to get to, how far you have to go, and what’s available to get you there. And we’ll show you how to measure your progress.


Content marketing

Success in social media is about having something to say. Our team of professional journalists work with clients to create relevant content that informs and entertains their audiences. More importantly, it boosts the bottom line by moving those audiences through the buying and influence cycles.


Social media talks and seminars

Even when you don’t plan to do everything yourself, it helps to understand the landscape, the possibility and the tools. We run hands-on training and workshops, including bespoke sessions specific to your needs. Our specialties are writing and scripting for online audiences, social media, and content marketing.

Social media strategy

Your strategy might be as short as a single side of A4 but a plan is essential to succeeding in social media. Who is your audience? Where are they? What are they talking about? What do they want to hear from you? And where are you going to find the content? Taking the time to work through these questions will set you up to succeed.

Good news: there are more ways to be heard today. Bad news: there’s more noise. Companies who know how to put the right content in the right place for the right audience can stand out from the crowd. In a busy world, there’s ever more need for the relevant information and rewards for those who provide it.



Social media expert and digital strategist

Steven has been helping companies communicate online since 1994. Today he specialises in helping companies relate to their customers, employees and stakeholders with new media. His original and practical views on digital communications strategies are highly regarded by corporate clients in Australia and abroad.

  • Inspirational

    Get excited by the opportunities the new world offers you

  • Relevant

    Content that makes sense for you

  • Practical

    Talks and courses that focus on what is achievable

  • Understandable

    Taking the complicated and making it simple (and not making the simple complicated)

  • Actionable

    Information you can use immediately


Instagram put you in the theatre business

Give your customers the props to help them tell their stories and they’ll help you tell yours.

Should you be learning

As a communicator do you have an obligation to learn?

10 April 2014
When a third of marketers identify ignorance as holding them back from doing worthwhile work, whose fault is it?

What the world needs more than your passion

18 March 2014
We hear so much these days about passion. Without it, we're led to believe, it isn't even worth getting out of bed. But have we put too much emphasis on passion at the expense of other considerations?

When the women of journalism take on the girls of fashion blogging

7 March 2014
When the women of journalism take on the girls of fashion blogging it isn't pretty.

Does your company look like Luke Skywalker or Yoda on Instagram?

4 March 2014
Making your customers the hero of your story is one route to success in Instagram.

Instagram put you in the theatre business. Here's how it's going to boost your marketing

26 February 2014
Your customers are talking in pictures. Give them the props to tell their stories and they'll help you tell yours.
Social media doesn't sell

The thing that really sells in social media

11 February 2014
Social media is an awful sales tool, unless you're selling the right thing.
Social media negative comments

Why you need to think about your customers less

7 February 2014
Your aim in social media should be about pleasing the people you can because you'll never please everyone.
Content marketing professional

3 qualities your next marketing person must have

5 February 2014
What does today's marketing professional need in his or her toolkit to succeed?
A lesson in social media

Is your Twitter account in the hands of a graffiti artist?

17 December 2013
The results can be bad for business when the wrong employee has the passwords to your social media accounts.


Dave Cornford

Steven is a highly skilled and entertaining speaker and presenter. He brings his extensive knowledge of social media, online marketing and self-publishing to life in the seminar context.

Dave CornfordHead of Design Strategy Mobillytics
Jennifer Lacoon

Prepared, relevant and entertaining in plain language. Steven is extremely engaging and knows what he talks about needs to be relevant to his audience and have real business value.

Jennifer LacoonDirector Human ResourcesUniversity of Technology, Sydney
Damian Damjanovski

Steven is a breath of fresh air in the world of communications. Always on top of the latest trends and developments, his perspectives and ideas are always valuable contributions to any project.

Damian DamjanovskiStrategy DirectorCommon Ventures
Sally Berry

Perfect pace to learn and be stimulated – great presenter and teacher.

Sally BerryMarketing and financial directorTRAKKA
Mike Sea

As someone who has taught many speakers how to communicate, your style fits you perfectly and your message packed its way into my little brain easily. Your presentation was an aspect of the training I thoroughly enjoyed.

Mike SeaEditorial contentFairfax Media
Margaret Helman

I really enjoyed the course and especially your presentation skills and I have been a trainer for 40 years!

Margaret HelmanExecutive commmunication coachMargaret Helman and Associates
Andrew Gillman

The presenter was brilliant – funny articulate and left you feeling inspired but also armed with practical steps to take. To get inspiration and actual useful tips in a course is so rare and this one had it in spades!

Andrew GillmanSocial Media ManagerAustralian Writers’ Centre
Nano Pinder

I really enjoyed the brilliant sense of humour in Steven’s delivery and interaction. He was honest, realistic, approachable, fun – a walking Wikipedia.

Nano PinderAuthorThe Seventh Sense
Lisa Monk

Steven informed, entertained and excited a group of business people who knew very little about the subject. He is a personable and entertaining presenter, with a deep knowledge of his subject and a way of making it resonate with people who may not have previously realised the impact that social media marketing can have.

Lisa MonkEditorTravel Monitor
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